Maybank Kim Eng Singapore
We are taking on integration of Blockchain technology.
Adoption, retention, and satisfaction
Maybank Kim Eng (KE) Singapore has a very low share of young adults population in their customer base. Currently, Maybank KE’s investment platform lacks usability and some key factors in driving satisfaction, leading to far lower customer loyalty.
Despite launching a web and a mobile app for its investors, Maybank KE has not been attractive enough among millennials.
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